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CAUT Bulletin Archives

May 2008

How to Write for a General Audience:

A Guide for Academics Who Want to Share Their Knowledge With the World and Have Fun Doing It

Kathleen A. Kendall-Tackett. Washington: American Psychological Association; 2007; 352 pp; ISBN: 978-0-9792125-3-6, paper $19.95 US.
Are you an academic who would like to find a wider audience for your work? Have you ever wondered how colleagues manage to publish thought-provoking magazine articles or books that appear on local bookstore shelves? One component of those colleagues’ success is knowing how to simplify their writing and use language that the general reader understands. They also know which publishers to approach and how to pitch their ideas. In How to Write for a General Audience, Kathleen Kendall-Tackett, a seasoned psychologist with a successful record in publishing for a broad market, shows academics how to communicate their ideas effectively to a wider audience. With humor and personal anecdotes, she provides practical information on coming up with ideas for articles and books, beating procrastination, and writing effective, jargon-free prose. Most academic writers know little about the business end of publishing. In this book, writers will find helpful tips on locating a publisher, pitching an idea, working with editors, negotiating a book contract, and promoting the finished product. Readers will find that the simple editing techniques in this book dramatically improve their writing and make writing more fun. How to Write for a General Audience belongs on the shelf of every aspiring crossover author.

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Les comptes rendus de Livres en bref sont rédigés à partir de renseignements fournis par les éditeurs.