Communicating with traditional and social media for scholars, researchers, and academic leaders
William Tyson. Sterling, VA: Stylus Publishing, 2010; 256 pp; ISBN: 978-1-57922-333-5, paper $19.95 usd; ISBN: 978-1-57922-546-9, eBook $15.99 usd; ISBN: 978-1-57922-545-2, Lib eBook $45 USD.
How do you get yourself heard amid the volume of information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? In Pitch Perfect Bill Tyson shows how to undertake thoughtful communications planning, understand the needs and workings of the media — both traditional and digital — and tell your story in a way that will capture your audience.
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Information made available by the publisher.